MM Program
MM Chula
A flagship graduate business management program for future global leaders.
Overview
MM Chula (Master of Management in International Business) at Chulalongkorn Business School (CBS), Chulalongkorn University is a part-time, international master's program designed for recent graduates and early-career professionals seeking to build a strong foundation in management and international business.
Taught entirely in English, the program combines academic excellence with real-world learning to develop strategic thinking, cross-cultural competence, and leadership capabilities. Through international faculty, experiential learning, industry engagement, and international exposure, MM Chula prepares graduates to succeed across business, public, and nonprofit organizations in an increasingly interconnected environment.
Program Details
Duration
1.5 years
Class Schedule
Weekends
Sat – Sun
Morning
Afternoon
The actual schedule depends on subject offerings each semester.
Class Size
Approximately40 Students
Track
Independent Study
Language of Instruction
English
Total Tuition Fee
Entire Program · Thai Students
THB 460,500
The cost includes the Foundation Fee, Tuition Fee, and Special Fee.
The estimated total program fee is approximately THB 460,500 for Thai students.
Program Highlights
- Specialized curriculum in Business Management
- Complete the program in approximately 1.5 years
- International faculty with diverse global expertise
- Experiential learning through real-world business projects
- International exchange and overseas study opportunities
- Strong industry engagement with business leaders and professionals
- Internship opportunities to gain practical experience
- Study in Bangkok—one of Asia's leading business and innovation hubs
Career Pathways
An MM Chula degree opens the door to diverse career opportunities in both the private and public sector. Graduates are well prepared for roles in multinational corporations, global consulting firms, international trade and logistics, marketing, business development, supply chain management, and entrepreneurship. Equipped with managerial tools, leadership skills, and strategic business knowledge, MM Chula graduates are ready to lead organizations and create value in today's global economy.
Program Structure
Foundation
Management Foundation
Before beginning the first semester, students complete foundation courses in five key areas:
- Accounting
- Economics
- Finance
- Management
- Marketing
Year 1
Fall Semester (Aug – Dec)
Global Management
- 2602661International Business Management (3.0 credits)
- 2602754Cross-Cultural Management (1.5 credits)
- 2602755Global Leadership (1.5 credits)
- 2602702International Business Law (1.5 credits)
- 2602703Global Logistics Management (1.5 credits)
- 2602XXXElective 1 (1.5 credits)
- 2602XXXElective 2 (1.5 credits)
Spring Semester (Jan – May)
Strategy & Entrepreneurship
- 2602700Strategy in a Dynamics Environment (3.0 credits)
- 2602701Foreign Market Penetration (3.0 credits)
- 2602757Global Startup and Entrepreneurship (3.0 credits)
- 2602XXXElective 3 (1.5 credits)
- 2602XXXElective 4 (1.5 credits)
Summer Semester (Jun – Jul)
Strategic Integration & Independent Study
- 2602758Strategic Thinking for Global Business (3.0 credits)
- 2602801Independent Study 1 (3.0 credits)
Year 2
Fall Semester (Aug – Dec)
Applied Research & Specialization
- 2602802Independent Study 2 (3.0 credits)
- 2602XXXElective 5 (1.5 credits)
- 2602XXXElective 6 (1.5 credits)
Spring Semester (Jan – May)
- 2600896Comprehensive Examination (S/U)
View Full Course Description
Courses and Credits
The program totals 36 credits: 30 coursework credits (21 required and 9 elective) and 6 independent study credits.
Required Courses
21 credits2602661International Business Management3 (3-0-9)
International business environments; market entry mode; managing different environments; global strategy; organizing; international marketing; international logistics and supply chain management; human resource management; stakeholder management in multinational corporation.
2602700Strategy in a Dynamics Environment3 (3-0-9)
Prerequisite: 2602661
Business strategy and policy; analysis of external environment; analysis of internal strength and weaknesses; formulation of strategies and policies; implementation of strategies and policies; organizational structure; international market entry; challenges from globalization; business model identification; global competition and cooperation for sustainable competitive advantage and creation of shared values for all stakeholders; volatility; uncertainty; complexity and ambiguity; risk management; rapidly changing technology.
2602701Foreign Market Penetration3 (3-0-9)
Prerequisite: 2602661
Global market research and analysis; market entry strategies; risk management; branding and positioning in foreign markets; digital marketing strategies for global reach; pricing strategies across borders; cross-cultural communication and promotion; distribution channels; logistical challenges of international marketing.
2602702International Business Law1.5 (1.5-0-4.5)
Laws relating to international business transactions; international business contracts; international sales of goods (export-import); Foreign Direct Investment (FDI); Foreign Business Act (FBA); intellectual property laws related to international business; Alternative Dispute Resolution (ADR); global governance and business ethics.
2602703Global Logistics Management1.5 (1.5-0-4.5)
Logistics management and application in global context; business process to distribution management of goods, services, and related technology; systematic analysis of global logistics; transportation; distribution; warehousing; inventory management; material handling; risk management; customer services; facility location; sourcing; international trade and logistics documentation; ethics in international logistics; logistics performance evaluation.
2602754Cross Cultural Management1.5 (1.5-0-4.5)
Definitions and levels of culture; theories of culture; national culture; organizational culture; culture and communication; virtual communication across border and culture; ethics and corporate social responsibility; cross-cultural people management; expatriate assignments; headquarters-subsidiary relations; multicultural teams.
2602755Global Leadership1.5 (1.5-0-4.5)
Co-requisite: 2602754
Cultural intelligence and diversity management; ethical leadership in a global context; innovation and change management within a global team and in a multicultural environment; leadership styles and adaptability in a multicultural context.
2602757Global Startup and Entrepreneurship3 (3-0-9)
Entrepreneurial mindset; team composition; recognition of business opportunities; business ecosystem; building new business model; financial sources; financial planning; negotiation strategies with investors; startup incubator; marketing concepts for new ventures; pitfalls in stages of entrepreneurial process; local and international entrepreneurship case studies.
2602758Strategic Thinking for Global Business3 (3-0-9)
Prerequisite: 2602661
Strategic analysis models to assess global business opportunities and challenges; competitive strategy development in international markets; scenario planning and forecasting to anticipate future trends and uncertainties in global business; innovation and strategic changes within multinational organizations.
Elective Courses
9 credits2602666Negotiation and Conflict Management in International Business1.5 (1.5-0-4.5)
Concepts and theories of negotiation and conflict management in international business; understanding human behavior and cultural diversity in negotiation; effective communication; emotional management; positive relationship building; application of negotiation techniques to create shared value; and conflict management.
2602676Doing Business in Greater China1.5 (1.5-0-4.5)
Prerequisite: 2602661
Politics, economics, and social-cultural institutions in Greater China; theory of interrelationship among markets, firms and institutions; competition and business strategies in the context of Greater China.
2602677Doing Business in Southeast Asia1.5 (1.5-0-4.5)
Prerequisite: 2602661
Macro environment of Southeast Asian region; business challenges and opportunities in Southeast Asian region; business management in Southeast Asian region.
2602693AI and Technology in Global Business1.5 (1.5-0-4.5)
Role of Artificial Intelligence and new technologies in global business; application of Artificial Intelligence automation; data analytics, blockchain, internet of things in managing global business; related contemporary technologies in facilitating global business; application of Artificial Intelligence in global business operations; geopolitical issues associated with deploying Artificial Intelligence in global business.
2602694Capstone in Applied Management1.5 (1.5-0-4.5)
Prerequisite: 2602700
Roles and competencies of professional consultants; consulting process and project management; organizational analysis and data collection; problem diagnosis and opportunity identification; intervention and change design; communication and trust-building skills; consulting ethics; international business consulting; and applied consulting project.
2602695Data Analytics for Global Business1.5 (1.5-0-4.5)
Importance of data analytics for global business; data analytics process; extracting and transforming data; applications of data analytics tools to visualize data for decision-making in global business.
2602696Doing Business in Europe1.5 (1.5-0-4.5)
Prerequisite: 2602661
Macro environment of European region; business management in European region; business challenges and opportunities in European region.
2602697Business Metrics for Competitive Strategy1.5 (1.5-0-4.5)
Prerequisite: 2602700
Business metrics linked to strategy; financial tools used to measure and evaluate the success of business strategies; strategic decision-making.
2602698Law and Compliance for Business in Thailand1.5 (1.5-0-4.5)
Prerequisite: 2602702
Laws related to doing business in Thailand; intellectual property law; labor law; trade competition law; consumer protection law; anti-corruption law; laws relating to corporate governance and organizational management.
2602699Leading Organizational Change in International Business1.5 (1.5-0-4.5)
Concepts and theories of organizational change; change leadership; managing resistance and motivation; communication and engagement; cultural and cross-cultural influences; building readiness and organizational resilience; global case studies; analysis of practices in international business.
Students may also take other graduate-level courses offered at Chulalongkorn University as electives, subject to approval by their academic advisor and the program committee.
Independent Study
6 credits2602801Independent Study I3 (0-12-0)
Research process; presentation of the independent study proposal.
2602802Independent Study II3 (0-12-0)
Prerequisite: 2602801
Completing the independent study; presenting the research result.
2600896Comprehensive ExaminationS/U
Comprehensive examination covering the program coursework.
Admission Requirements
Qualification
Bachelor's degree
in any field
Work Experiences
Not required
Application Period
from
Jan 1
2027
to
Mar 31
2027
Admission Tests
English Proficiency Test
CU-TEP
75 up
TOEFL iBT
79 up (old)|4.0 up (new)
IELTS
6.0 up
Note: English proficiency scores are valid if they are no more than two years old (referring to the test date until Fall semester starts).
Exemption: If applicants who are US, UK, Canada, Australia, and New Zealand citizens and those who have completed a degree-level course from an institution (in USA, UK, Canada, Australia, New Zealand, Ireland, Hong Kong, Philippines, Singapore, India, and South Africa) where teaching and assessment throughout the course is entirely in English, English proficiency score will be exempted.
Interview Selection: Applicants are shortlisted for an interview based on their academic background and application materials as part of the admission process.